MyPlayCity.com offers more than 350 full-version, downloadable games, all for free. Ksenia Kazak, director of marketing and PR, shared her experience with growing MyPlayCity’s revenue and improving AdSense performance just by adding link units to their pages.
Inside AdSense: Tell us a little more about MyPlayCity. When did it launch?
Ksenia Kazak: They created the site in 2006, and today have more than one million visitors daily. They offer casual games, which are easy to play, small, colorful and suitable for all ages. None of our games have time limits, and users can download them and play for as long as they want, for free. It’s great for our users, because gamers usually have to pay for their games.
IA: How do you use AdSense on your site?
KK: They’ve used AdSense from the very beginning – it was a clear choice for us. They’ve used features like AdSense for search, AdSense for feeds, and they recently implemented AdSense for games which has worked really well for us. From time to time they ’ve tried using other ad networks, but they haven’t worked as well as AdSense – it is our main source of revenue.
IA: Why did you decide to start showing link units on your site?
KK: They learned about adding link units as they were setting up AdSense on our site. They’re always eager to try new things, so they decided to give link units a go. They learned that they could add up to three link units in addition to the three AdSense for content units they already have on each page, so they decided to give it a shot.
They wanted to ensure the site would stay user-friendly and create a positive user experience. So, they thought carefully about ad placement, as it’s important to us to emphasize our content and build a loyal user base that will keep coming back. Following recommendations from the AdSense team, they implemented a wide 728x15 format with four links on the top and bottom of the pages.
